You are reading this article because you want to willingly improve your knowledge and scope of how to do things in a new way. The Rescued Articles is a series of information to help you achieve that. You also have the right to ignore the advice/knowledge been shared in this article as it might not work for you, but it will surely work for other people.
Now, let us dive into the topic of today: The Best Practices for Name Selection for your Artist/Music Brand.
Have you ever wondered why your artist/music name does not show up on Google, other media/music digital platforms of the Internet in general? Is Your Artist-Brand name getting lost and you are worried I guess?
Artists/Musicians: Don’t be “UnGooglable!” You need to be Googleable!
You desire your music, your website, your videos, your social presence to be found FIRST when someone searches for your artist name online.
Whether you are a young garage band about to play your first gig, a YouTuber reconsidering your channel name, or a musician who’s about to be signed, when it comes to SEO – Search engine optimization (search-ability) considerations around your artist name, some common rules apply no matter how you’re releasing music.
Below are what to do to break the limit as I provide you with some key to ways of been easily found on Google or other media platforms.
1. Before you chose the name, Google your desired artist name first.
Googling your name to see how it appears where competitive or not is the most important thing, and the easiest way to ensure your name is unique: search for whatever artist name you’re considering BEFORE you settle on something. You don’t want to find out later that you’ve got competition, plus a Trademark lawsuit on the horizon.
2. Your desired name should be original.
There are probably a thousand “Accordion Girl” videos on YouTube, but what about “Subsonic Accordion Banshee?” Stand out! Not only will this help you differentiate yourself in search, but it will also help show that your unique brand is more interesting than those who didn’t take the time to find a name that was to used by others or look close like theirs.
3. You should not call yourself the thing that you DO.
It’s implied in the example above, but don’t name yourself “Piano Covers” or “Video Game Classics.”
Let your name be bigger (and more searchable) than the kind of music you make. If anything, try mashing up your name with your genre, like Subsonic Accordion Banshee, Samurai Guitarist, Piano Mangler Bob, or Banjo Guy Ollie.
4. Your artist name probably shouldn’t have parentheses or a colon.
Loose Collars Bluegrass Trio is a perfectly fine band name.
Loose Collars (Bluegrass Trio) or Loose Collars: Famous Bluegrass Hits is not.
5. You should try not to use funky spellings.
Your band name is Trahppyhhk EyeLanz3000? Aunt Joe is going to type “Tropic Islands Three Thousand” into her search engine. Sure, Google MIGHT know how to find you, but that is a big IF.
Maybe choose an artist name that even when you spell it correctly or wrongly, Google Artificial Intelligence will help the searcher get the real name!
This applies to the case as well: “TrOpIc IsLaNdS tHrEe ThOuSaNd”, “Samu-EL”, “Sam” is not going to help your case. If you chose this type of name “Samu-EL”, Google regards it as “Samuel”.
6. You should limit the number of monikers you use.
We all know a bunch of hip hop stars who go by multiple names, and Will Oldham has released music under a trillion monikers, but there’s a difference between you and them. They’re already famous.
When you’re building your career, don’t confuse your audience by putting out similar music under a bunch of different names.
7. Know your brand, and match it to your name.
Is your music all over the map? Do you get creatively restless? It’s probably best not to name yourself something that pigeonholes a genre like “Batshit Bonkers Ballroom Big Band”. Instead, choose a name that can serve as an umbrella for all your output.
Another example of this is my birth name which is Samuel Enyojo Odiba, I had to craft out “Enyo Sam“, I use it as my music brand name which could also serve as my personal brand name or other brand genres I want to be known.
Conversely, if you know you’re a diehard servant of swing for life, the five Bs above might work!
8. Try not to use your own name if it’s common.
Nate Smith? Expect listeners to be confused, since there’s probably a Nate Smiths in every genre. Also, expect your music to get mixed in with other artists’ catalogues on platforms like Spotify.
Save yourself the headache. Try inventing a memorable stage name or moniker.
9. Never use terms that are commonly searched online.
And avoid single-word artist names that are already popular; things (like “Soap” or “Rope” or “Dope” or “Stars” or “Cars” or “Mars.”)
As for popular search terms, “Used Bass” or “Lottery Tickets” might not be common artist names, but they sure as hell get a ton of search activity, and your music will be buried and hidden under a thousand other results which will not do you well.
10. Try taking your time when choosing a name.
Don’t rush into choosing your band’s name. It conveys a lot. It might be your single most important “branding” tool, so give it power. You could also hit me up here, I could help you get a professional name to use for your music brand.
Cover song artists should be even more careful choosing great, searchable artist name because people won’t be searching for you online using original song titles.
11. Try to be genre-appropriate.
I don’t hear a name like Kill, Kill, Condemnation and picture peaceful New Age piano.
You want your name to evoke a mood that answers the question: “What will I hear when I listen to this artist.” If your name isn’t serving that purpose, or at the very least giving correct hints, then it’s worth changing course.
12. Try not to be mistaken for somebody else with your name
Take care to avoid names that are already being used by somebody else, or are so close to an existing name that they could mislead fans. The last thing you want is to be confused with another artist. It can result in legal troubles.
If your artist name can be confused with that of a big enough artist, digital stores can even deem it too misleading for your music to go live. In these cases, stores might go so far as to hide your release from appearing on their platform, or make you change your artist name to be less misleading.
Name selection is a priority component of every brand. Just like companies chooses a name that won’t make them look like other companies, such ways it relates to Artist/Musicians.
You wouldn’t like your fans, people who heard your music on radio, TV or even at a concert to feel frustrated trying to get hold of your songs on the digital music streaming platforms.
Great names will give you a professional placement on the internet. You can see my profile on Google here.
I believe this article will help change your perspective to follow the best practices for your name selection for your artist/music brand.
If you found this article worthwhile, kindly drop your thoughts via the comment section below or shoot me an email firstname.lastname@example.org and remember we grow by lifting others, so do well to share this article to inspire another person.